Mobile Ecommerce Sites

Works with thumbs

Throw away your fingers, keyboards and mouses. You can use your thumbs to browse our fully functional mobile sites!

Because it wouldn't be a real mobile site unless you could interact with it naturally as you do on top mobile platforms.

That's not all..

The full rundown

  1. Compatible with all major smartphones and tablets.
  2. Will gracefully display semi-enhanced on lesser used devices.
  3. The site works directly from the products and categories on your desktop site.
  4. Content will appear on both the desktop and mobile versions, no extra work.
  5. Orders are made directly on the mobile site.
  6. Payment methods on the mobile version can differ from the desktop version.
  7. Mobile and search engine best practices implemented for the finest user experience.
  8. Landscape or portrait, however browsers view the site it will resize automatically.
  9. This is not just a 'smaller website' This is a totally mobile user enhanced site.
  10. Mobile users get directed to the mobile site and can click to the desktop version too.
  11. Full mobile sitemaps ready to submit in webmaster tools.
  12. Easy to read, fill and submit details in the payment and checkout area
  13. Works with thumbs!

Questions and Answers

My current site shows up on my phone, so is it already mobile friendly ?

Not really. Just showing up on a mobile device is one thing, but providing an enhanced experience with mobile users in mind is something different especially during order and checkout processes.

How much will it cost

firepages customers get full mobile ecommerce sites for just £99 installation and then £25 per quarter. That includes free updates as we release major version changes.

Will it increase sales ?

Hopefully so. Our live testing showed a marked increase in sales coming direct from mobile searches. It depends on what you sell and the general market of course. What we have also found is that when looking at the searches used to find on the site - the other sites competing for the query did not have a mobile presence at all. If this is the same for your industry and search terms then you will be at a big advantage in the mobile search index.

What will be the domain name ?

The suggested domain would be mobile.domain.name, a sub domain of your main site indicating mobile.

What about analytics tracking ?

You can set up tracking for the site. Just open an analytics account under the sub-domain and send in the tracking code.

When are the version changes coming ?

When they are ready. At the moment they are not even started. We aim to launch the mobile versions and take continued feedback as we gather dependable data, learn and iterate.

Can I see an example ?

One of live mobile sites can be found here http://mobile.online-sweets.co.uk/ The best viewing is as intended, via a smartphone or tablet. If you wanted to look whilst on a desktop PC then we have found the best browser to view our mobiles is Chrome.

Can you make it look like my desktop site ?

At this stage, No. It will look your mobile site. Any local changes would be wiped out as and when we release updates.

Some screenshots

Screenshot of mobile Screenshot of mobile Screenshot of mobile

Some stats

Traffic Sources

Traffic Sources

As shown, most of the traffic to the mobile versions currently comes directly from search engines. This is very different from a desktop where traffic is more varied.

Types of device

Types of mobile device

Before we started on this project we thought about what devices we would support. We decided to support only the devices that would be more likely to browse the internet and forget about phones that were not really capable. This proved to correct. So far, 100% of the devices used to browse our mobile sites have been supported.

Overview

Looking at the facts and figures. Without a mobile version : more than 75% would not have been able to complete an order easily and the remaining > 25% would not have had the best experience and may or may not have completed.

Google mobile index

If you search Google on desktop and then on a mobile for a selection of search terms, you tend to get different results. Google does rank differently on the mobile index, and I would assume that the purpose is to ensure searchers get the best result - as is Google's overall aim. If there are only a couple of sites in your genre offering a great mobile experience, and you are one of them - that can only be positive.

If a mobile site is not imperative now, it will be soon enough. The time is ripe to jump in and get ahead of your competitors. Not only to serve users, but also for Google to start accruing data about your mobile site and how it interacts with searchers.